Tesco Bank

The Client

Tesco Bank is a British retail bank which formed in 1997, and which has been wholly owned by Tesco plc since 2008.

The Challenge

Tesco Bank’s Data and Insight Team support the company’s marketing activity but were hampered by a data latency of up to 10 days, meaning they could not react quickly, produce actionable insight or trigger daily campaigns.

The Strategy

We switched hosting to our private cloud at NGD, which is refreshed daily. We then harnessed the power of IBM’s Watson automation to create a new data management platform. We introduced a simple ‘next best action’ attribution to enable increase in campaigns without worrying about conflicts.