The Client

Cosmos is a UK independent tour operator providing a range of package holidays to the UK market.

The Challenge

Cosmos needed to understand what their perfect marketing mix looked like. To do that they needed to first understand their customers.

The Strategy

Edit created consumer profiles, segments and predictive models, which drove a reappraisal of Cosmos’ multichannel media planning.
We applied this insight to restructure SEO, PPC and Display campaigns alongside automated CRM activity, ensuring all of Cosmos’ marketing activity worked in unison.

The results

The average number of enquires increased by over 50% with the cost per enquiry reduced by 133%.


Cost per enquiry reduced by


Enquiries increased by over

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