Avalon

The Client

Avalon Waterways is a river cruise company owned by the Globus family of brands and offers cruises in Europe, China, Southeast Asia, the United States, South America and the Galápagos Islands.

The Challenge

When they came to us, their cost per enquiry was sailing out of sight from their target ROI. Luckily, with Edit’s proven track record we knew we could turn the boat around.

The Strategy

Through strategically reevaluating Avalon’s press planning and buying, we immediately reduced their rates, consequently reducing their cost per enquiry.

The results

Our expert knowledge allowed us to upweight titles with a natural correlation to the Avalon demographic, resulting in acquiring loyal and lifetime customers. We saw the average number of enquiries per ad increase by 123% and the cost per enquiry reduced by 73%.

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Cost per enquiry reduced by

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Strategically revaluating Avalon’s press planning to reduce their cost per enquiry by 73%

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