What is door drop?
Visit your customers at home. Door drop lets you put a hard-hitting message and call to action in someone’s hands. It makes an immediate impression, generates a rapid and measurable response, and builds positive brand perception that lasts.
A proven medium, it produces real results as part of an integrated marketing strategy. The flexibility of door drop marketing allows for activity to be targeted as accurately as a single street or as broadly as every UK address. It’s local, nationally.
Our approach to door drop planning
As an integrated marketing agency, we plan across multiple channels by using consumer insight derived from socio-demographic, performance, creative, and consumer motivations. Working this way shows us how door drop delivers alongside other media channels. We know it stays in consumers’ homes for longer and that this has an impact on the relevance and offer you are using.
One of the core strengths of a door drop is that it benefits from tangibility and the ability to drive an emotional response, which is proven to generate a stronger engagement with your brand. We pair all of these with an award-winning data insight team to build campaigns that drive results.