What is direct mail?
Direct mail is a highly responsive, targeted, direct-to-consumer communication channel that lets an advertiser (you) deliver a personal message to a specific audience.
With direct mail, you’re able to reach customers and prospects with a communication that meets their individual needs and/or buying habits at the most appropriate time in their lifecycle, delivering relevancy and ultimately driving ROI.
Our approach to direct mail planning
Our customer-centric planning approach, underpinned by consumer-insight and driven by data, consistently delivers responsive campaigns for our clients. With 18 years’ experience in the data market, our team are experts in the application of insight to accurately target the right audience with the right message at the right time.
With the introduction of the General Data Protection Regulations (GDPR) in May 2018, it’s crucial you’re comfortable with the data you’re using to communicate your message. Fear not. Our stringent due diligence around data sourcing means only data that’s fully GDPR-compliant will form part of our campaign planning – complete transparency is assured.
With the emergence of new technologies and an ever-evolving audience landscape, it might be that you want to take advantage of things like partially addressed mail. We can help.