What is content marketing?
Creating meaningful conversations. Conversations that make a difference for your brand and your customers. We create content that stands out. The difference between promoting a product or service and creating a positive, long-term relationship with your customers.
It’s this kind of relationships brands long for. It’s gold dust. Creating a positive conversation around your business is an art, a skill, which we’ve been delivering consistently for over a decade.
Our approach to content marketing is data driven and measurable. High-quality content marketing will deliver a proven uplift to KPIs: customer acquisition, retention, revenue, advocacy. It prompts customers to make a decision and act on it.
We will create stand out content for your brand, and we’ll help you amplify it too. Production, traditional media, digital media, PR, social media, influencer marketing – our strategy and insight team help you craft a plan to get your stand-out content in front of the eyes of your customers, new and existing.
Our approach to content marketing
Our insight and strategy team are at the centre of our agency approach to content marketing. We start with data-driven, detailed insight and analysis, making sure we understand your audience and the right way to approach meaningful conversations with them.
When we understand your audience and what we’re trying to achieve, our creative team produce concepts and ideas. The output is a roadmap, which demonstrates the strategic overview of what we’re looking to achieve for you in the coming months.
Once our strategy and concepts are agreed, our production and amplification teams work delivering the strategy and putting your content in front of the right people, in the right place, at the right time, to develop the meaningful conversations that make a difference to your brand.
Throughout the content cycle, our data-centric campaign managers will constantly be reviewing agreed KPI performance and finding ways to maximise the campaign and the ROI it generates.