What is audio?
Audio lets you deliver a message with precision and situational relevance, offering the ability to reach the right people at the right time in the right place. Now consider that audio has one of the lowest levels of advertising avoidance (people rarely switch radio stations) and that it’s known to drive brand browsing by over 50%. Music to our ears.
With over 300 commercial radio stations and the evolution of programmatic, digital radio, podcasts, streaming, sponsorships, and brand partnerships, there’s never been a better time to get value from audio advertising.
Our approach to audio planning
Whether you want to target locally or nationally, on a certain platform or at a certain moment, speak to everyone or just someone, we have the team to do it. Our specialists use years of industry knowledge, combined with robust data, to plan powerful and effective radio campaigns. Planning with our dedicated insight team provides additional data to help us be the most effective audio advertising agency in the marketplace.
And because we’re completely independent, we also provide an unbiased and impartial approach to planning and buying. It’s important when planning any campaign to understand the rationale behind station choices and we’ll take the time to do that too, so you’ll have a better understanding of what you can expect for your investment.