Speakers

THE SPEAKERS

Samantha Noble
Founder, Biddable Moments

Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency. We are a consultancy dedicated to helping brands and agencies increase their revenue through PPC and Paid Social advertising. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.

Barry Adams
Founder, Polemic Digital

Barry Adams has been building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients worldwide, including as the UK’s most-read newspapers The Sun and Daily Mail and America’s most popular news channel Fox News. In addition to his consulting work, Barry lectures on SEO and digital marketing for several universities and travels the world to speak at digital conferences in his usual no-nonsense style. He also serves as chief editor at award-winning European digital marketing blog State of Digital and is on the judging panel for the annual European and US Search Awards.

Bastian Grimm
CEO & Director Organic Search, Peak Ace

Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on “all things search” serving clients in more than 20 different languages. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.

Talk title:

Digital storytelling and the Future
marketing

What it’s about:

Barry Adams will be
addressing the implications of technology
on the marketing industry as well as the
key question: how do we implement this
in our day to day work? She will discuss
topics such as the future of publishing, the
role of emotionality in AI-driven publishing,
marketing, the ethics surrounding its use,
and the future of storytelling journalism.

Kirsty Hulse
Founder & MD, Manyminds

Kirsty Hulse is an SEO, content and PR expert with over a decade of experience defining search strategies for some of the world’s leading brands. As the Managing Director of successful SEO agency Manyminds, she’s worked with household global brands such as Virgin Atlantic, Claire’s and IBM. She has recently began to invest her time in running confidence workshops to help support increased diversity in the workplace and creativity workshops to empower individuals and brands to be bolder with their marketing. She’s a renowned speaker on marketing, innovation and leadership, and is the author of the #1 Amazon bestseller, ‘The Future is Freelance’.

Talk title:

Digital storytelling and the Future
marketing

What it’s about:

Barry Adams will be
addressing the implications of technology
on the marketing industry as well as the
key question: how do we implement this
in our day to day work? She will discuss
topics such as the future of publishing, the
role of emotionality in AI-driven publishing,
marketing, the ethics surrounding its use,
and the future of storytelling journalism.

Luke Carthy
Digital Lead, Mayflex

Typically drawn to super-juicy digital transformations, lover of all things eCommerce and obsessed with site architecture. Luke is a specialist in technical SEO and CRO and has worked in-house for brands such as Renault, CAT and Chemist Direct.

John Myers
Founder, Ascending Media

Jon is an experienced leader within the digital marketplace with over 19 years’ experience, and has demonstrated dedication to the industry over his career — which was recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently in the ad tech space as VP and MD EMEA of Marin Software before joining DeepCrawl as Chief Growth Officer and then setting up his own company Ascending Media. Jon is active in the search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently judges industry awards, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards (to name a few.)

Shannon McGuirk
Head of PR & Content, Aira Digital

Shannon is the Head of PR and Content at Aira Digital where she oversees all elements of content production and media outreach. Her key skills include developing integrated creative content campaigns, digital PR strategies and media relations/link building. She has experience in working with well known consumer brands such as TravelSupermarket, Vouchercloud, RS Components, Goodyear Tyres and AXA PPP healthcare.

Laura Hogan
Founder, Milo's Mail

Laura’s been in the digital marketing industry for over eight years, the majority of this spent within an agency. Since leaving agency life, Laura’s launched Milo’s Mail, a dog subscription box and supported a number of e-commerce companies with their digital needs. Expect dogs in her deck and a Kinder Egg in her bag.

Shyam Dattani
Director, Searchmetrics UK / FR

Having worked on some of the world’s most iconic brands, across multiple verticals, including American Express, Pandora, AXA and many others, he has built up his cross channel digital marketing credentials.
He currently manages strategic clients, where he consults on their digital marketing efforts in a data-driven, results oriented approach through the usage of the Searchmetrics platform.

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