Blog: SEO

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SEO

Link spam, migration disasters and Penguin is nowhere to be seen – Organic growth in 2017

By Michelle Roberts
SEO is very much seen as a growth channel, businesses struggle to invest in it to stand still, they need…
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SEO

Link building without link building

By Michelle Roberts
About a year ago, I wrote a blog post about redirecting websites for link equity and ranking improvements. I touched…
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SEO

Creating a bespoke Bing Multiple Link Disavow Tool

By Michelle Roberts
If you are reading this, I assume you’re experiencing the woes of the Bing Disavow Link Tool (provided by Bing…
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SEO

Penguin 4.0: Should celebrations be on hold?

By Michelle Roberts
It’s been a couple of weeks since Penguin finally updated, those that persisted with a strong, clean SEO strategy will…
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SEO

Redirecting domains for link equity

By Michelle Roberts
Buying domains for their backlink profile isn’t new to the world of SEO - it’s been happening ever since webmasters…
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SEO

How the Adwords shake-up improved rankings

By Michelle Roberts
At the end of February 2016, Google introduced a new layout to SERPs, specifically they increased the number of Ads…
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SEO

Link building is hard. Get over it.

By Michelle Roberts
The SEO industry seems to have a desperate need to constantly reinvent and relabel everything, probably due to the reputational…
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SEO

Why content is ‘not’ king and never has been

By Michelle Roberts
I have been in the search marketing industry for over a decade, and I don't think a year has gone…
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SEO

Should you still be paying for links?

By Michelle Roberts
Throughout my career in SEO I have pretty much tried everything, from article spinning and press release syndication to forum…
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SEO

Audience Engagement is the new anchor text

By Michelle Roberts
Over the last four to five years, we have seen major changes in the SEO landscape; changes which have altered…
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SEO

Why SEO objectives are fuelling content marketing growth

By Michelle Roberts
Over the past three months, I have presented at nine different conferences and each time I'll add my deck to…
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